We're thrilled to announce two powerful new features that unlock even greater possibilities for leveraging location intelligence: Distance & Duration and Isochrones. 

Since launching our Mapbox Snowflake Native App initially, we've seen a surge in customer use cases proving location data's value. It goes beyond tech industries – from recommending perfect vacation cabins to helping hospitals improve pediatric care, location data makes a real difference.

For example, one company tracks wheelchairs and special vehicles to match users with the best options based on location and individual needs. They're even leveraging data to suggest solutions that promote greater independence for people with disabilities through affordable and reliable transportation.

We understand that businesses and data scientists have varying engineering expertise, so we designed our platform for simplicity. Users can select their data and perform geospatial analysis using familiar SQL statements, leveraging the power of Mapbox Geocoding and Boundaries. This eliminates the need for extensive coding, saving valuable time for everyone.

Distance & Duration: Refining Your Understanding of Travel 

The new Distance & Duration feature can calculate both distance and duration between two points, factoring in the real-world distance and traffic along the road network. By working with leading automotive companies like Toyota, GM, Rivian, and BMW, as well as on-demand logistics customers, Mapbox has a deep understanding of current and historical traffic conditions. This allows Distance & Duration to enhance straight-line distance calculations by incorporating real-world factors for more accurate travel times and distances.

• Improved Accuracy: Ditch the straight-line estimations. Distance & Duration accounts for the road networks, average traffic, and potential obstacles, delivering a more realistic picture of your trip.
• Customer targeting: Imagine a store chain sending targeted deals. Distance & Duration can calculate how close customers are to each store, allowing the chain to send promotions to the closest customers.
• Cost Analysis: Evaluate the financial implications of route selection. Understand the impact of fuel consumption on planned or past journeys.
• Eco-conscious Planning: Calculate the CO2 emissions associated with different potential routes, enabling you to make sustainable choices and more accurately measure your carbon footprint.

Unlocking New Possibilities with Isochrones

Isochrones are a powerful tool for computing the boundary of what is reachable within a specified amount of time from a given location. Both modes of transportation (walking, cycling, or driving) and average traffic are accounted for.

• Strategic Site Selection: Identify ideal locations for new retail stores or warehouses by considering travel time for key customer segments and supply chain efficiencies.
• Competitive Analysis: Gain valuable insights into competitor locations by pinpointing businesses within a specific travel distance from their existing locations.

The Future of Location Intelligence

These new features empower businesses and developers to leverage location intelligence in innovative ways. By understanding distances, durations, and isochrones, companies can optimize logistics and strategic planning, enhance their customers’ experience, improve efficiency, and make data-driven decisions. Learn more and watch a demo Mapbox's Native App Brings Geo-Analysis To Snowflake. 

Get Started with Mapbox Snowflake native application

All existing Mapbox Snowflake Native App customers can start to leverage new functionalities today. New to Mapbox Snowflake Native Application? Start your free trial or contact snowflake@mapbox.com if you have any questions.