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Where millions go to understand where

It’s not every day that a stadium full of 12,000 people gives a standing ovation to a business intelligence company announcing new maps in its product.

But if you’ve ever been to a Tableau Conference, you know this is totally normal. The enthusiasm from Tableau’s community for visualizing and understanding data is off the charts.

“Fly me to a campfire” - by Jeffery A Shaffer on Tableau Public

At a time when where is becoming more and more crucial in unlocking insight across businesses and use cases, where did Tableau turn to provide fast and customizable spatial analysis for the millions of aficionados using its industry leading data visualization platform? Ask them:

“The Turtle” by Jonni Walker on Tableau Public

"Tableau’s new vector based maps offer greater detail and a smoother browsing experience than image-based mapping products. This means when customers zoom or pan, Tableau scales the map accordingly vs. loading images, no longer breaking customers from the flow of their analysis. Mapbox’s leading technology also provides new background mapping layers to add context — including subway and train stations, building footprints, terrain, and water labels — to geospatial data."