Imagine having a single platform for all your parking needs: searching, booking, and paying. ParkBee does exactly that by making use of underutilized off-street parking spaces in urban areas to provide a stress free parking experience. By leveraging smart technology and innovative solutions, the platform aims to lead a revolutionary shift in the parking industry, crafting urban environments that are more effective and sustainable.
Through strategic integration with major parking and mobility apps, ParkBee returns space to the city by unlocking the potential of overlooked off-street parking, boasting a user base exceeding 1.5 million individuals across 600+ locations throughout Europe.
Сhallenges of parking search platform development
At the core of ParkBee is the transformation of urban mobility and the resolution of parking challenges, but the platform itself faced significant challenges with performance and complexity of product development.
Their primary solution fell short in terms of flexibility for advancing ParkBee search experience. The product team faced limitations with design customization and the development process, preventing them from investing further in the ParkBee mapping experience. In addition, the associated costs proved to be higher than anticipated.
A sustainable parking search platform needs a seamless map experience
To overcome map development challenges, the ParkBee team drew upon previous positive experiences building with Mapbox.
Mapbox provides a comprehensive set of tools for the urban parking platform
Mapbox GL JS rendering provides a modern interactive web map experience, properly transformed for smartphone parameters. Smooth rendering improved map performance with faster loading times and increased responsiveness. The ParkBee team can add and manage large, dynamic datasets seamlessly in real time, providing users with reliable access to the most up to date parking options.
The rich set of customization features and the full autonomy for designers offered by Mapbox Studio have enhanced the ParkBee map interface.
Using Mapbox Geocoding API, ParkBee is able to quickly support users with precise search functionality and provide a more modern map experience with automated fly-to animation and the map zoom adjustment in response to the area of interest.
Increased cost savings and conversion rates
Easy to implement tools and open communication with Mapbox product teams sped up and simplified the development process for ParkBee. Since releasing the updated Mapbox-powered interface, ParkBee has seen user engagement and purchase conversion rates increase by 30%. At the same time, operational costs decreased by over 50%.
Industry transformation with Mapbox location technologies
The adoption of Mapbox has allowed ParkBee to overcome technological challenges, enhance their user-centered parking search experience, and achieve significant improvements in engagement. Now, as they continue to leverage Mapbox, ParkBee is able to explore new possibilities in mapping, data, and navigation technologies - reinforcing their commitment to simplifying urban parking and contributing to a more efficient and sustainable urban environment.