← Back to all stories

Jaguar Land Rover MENA

Taking the trail less traveled - and having the map to prove it

Whether it’s navigating the muddy farms of England, ripping through the sand dunes of the Dakar Rally, or flying through the air with James Bond, Land Rovers are synonymous with off-road adventures. And with the Ardhi app from Jaguar Land Rover MENA, drivers can join a community of adventurers pushing their vehicles to the limit.

In the Ardhi app, off-road enthusiasts can plan their routes, discover and rate new trails, connect with fellow drivers, and post pictures of their feats in the wild. All the while, offline maps keep drivers on track even when the trail takes them off the beaten path.

Each route is projected on a detailed outdoor map, highlighting terrain, elevation, and land type so drivers can prep for every type of challenge. And when they inevitably get stuck in the sand, drivers can send a digital flare with their location to other Ardhi app users nearby to ask for a hand.