MICHELIN Mobility Intelligence and Mapbox Join Forces to Enhance Road Safety in the U.K.

January 29, 2024

LONDON January 29, 2024 — MICHELIN Mobility Intelligence has been working in the US and France to reduce the number of traffic fatalities by leveraging mobility data insights, machine learning algorithms, and MICHELIN’s unique understanding of connecting users in motion with the surface they operate on. This data driven approach empowers road authorities to identify driving behaviors and situations that could be caused by the built infrastructure and its condition.

Today MICHELIN starts the next chapter by leveraging the power of location data from Mapbox to bring these same insights to the UK market. The new partnership between MICHELIN and Mapbox, an AI-based location technology provider for car manufacturers, mobile app developers, and logistics services, will deliver data-driven solutions for transport departments and cities to improve road safety in the UK.

Mapbox Traffic Data provides industry-leading accuracy for live and typical traffic patterns, drawn from a globally distributed user base of over 700 million monthly users of smartphone applications that in turn provide over 300 million miles of data daily. The data detects the actual movement of vehicles on roadways, allowing for more coverage of roads compared to traditional traffic data sources that rely on fixed sensors or niche use cases. Using AI-powered algorithms, Mapbox translates its traffic data into detections of events and patterns of interest along individual road segments, such as instances of harsh braking.

The detected driving events and patterns enable MICHELIN to provide information to UK authorities about locations with potential driver safety concerns, such as:

  • Locations with an elevated risk of interactions between vehicles and vulnerable road users
  • Locations with an elevated risk of a head-on collisions  
  • Locations with an elevated risk of a Wrong-way drivers
  • Locations with an elevated risk of traffic bottlenecks at highway on and off ramps
  • Locations with a correlation between unsafe driving behaviour and deteriorated road surface conditions

“The mission of Mapbox is to power navigation for people, packages, and vehicles everywhere, and enhancing driver safety is a central part of the mission. We’re thrilled to partner with Michelin to apply Mapbox data to transportation safety planning challenges and support authorities in the UK to make roads safer for everyone.” - Peter Sirota, CEO, Mapbox.

Location Intelligence for Vision Zero  

MICHELIN will leverage Mapbox data to work with transportation departments, cities, and engineering & consulting firms to facilitate infrastructure optimisation and project prioritisation. The insights will pinpoint specific areas on the network where road managers should concentrate their efforts to enhance safety in mobility.

“Every day public authorities are challenged with making roads safer, these complexities are then compounded with changes in behaviors and travel patterns. It is our belief that the new partnership with Mapbox, leveraging millions of connected users will enable us to help the UK authorities reach their Vision Zero ambitions.” Philippe Armand, MICHELIN Mobility Intelligence CEO  

The partnership with Mapbox aligns with MICHELIN's strategy of leveraging data analytics to provide actionable insights and offer customized solutions to its customers. It exemplifies MICHELIN's ambition to provide a comprehensive range of services that goes beyond the tire sector.  

About MICHELIN Mobility Intelligence  

MICHELIN Mobility Intelligence part of MICHELIN Group, is expert in data, at the heart of the transformation strategy of the world leader in mobility. Our mission is to complete Michelin's raison d'être for more sustainable mobility, thanks to our ability to innovate through the contribution of driving data. With more than one and a half billion kilometers analyzed in Europe and the United States, we are positioned as a benchmark player in mobility data analysis. More information at ddi.michelin.com

Heading 1

Heading 2

Heading 3

Heading 4

Heading 5
Heading 6

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

Block quote

Ordered list

  1. Item 1
  2. Item 2
  3. Item 3

Unordered list

  • Item A
  • Item B
  • Item C

Text link

Bold text




About Mapbox

Mapbox is the leading maps and location platform powering a new generation of location-aware applications. Mapbox is the only platform that equips organizations with the full set of tools to power the navigation for people, packages, and vehicles everywhere. More than 4 million registered developers and 40 percent of Fortune 500 companies have chosen Mapbox because of the platform's flexibility, security and privacy compliance. Organizations use Mapbox applications, data, SDKs and APIs to create customized and immersive experiences that delight their customers.

For more information, visit www.mapbox.com.