Movement data to see “what's happening” around stores
The impact of COVID-19 on movement of people everywhere has created a new challenge for PepsiCo to forecast their customers’ consumption and sales at their retail locations.
PepsiCo is monitoring COVID-19 impact through mobility data to see “what's happening" around their stores. They are taking a data-driven approach to understand where people are more likely to shop and how shopping trends have changed since COVID-19 restrictions went into place. PepsiCo’s analytics team is working with Mapbox Movement data to better understand sales trends and store performance.