Jordan or Lebron? One thing is clear: GOAT is the best way to buy and sell authentic sneakers on desktop or mobile. Every Black Friday, they host the largest digital sneaker event of the year. Last year, GOAT launched an interactive map encouraging sneakerheads to explore 125 destinations and Greatest Of All Time moments around the world in a bid to win over 1,000 prizes. Their use of AR and location data made them 6th most downloaded shopping app on Black Friday this year, with 2 million participants in their drawing.