VSCO, makers of tools for creating beautiful photographs, launched a completely custom branded map to compliment their Grid search, forming an elegant, quiet backdrop behind their users’ photographs.

VSCO’s key brand elements come together for a map that is truly theirs, with labels in Proxima Nova and places in their characteristic gold color:

See the focus of the map change from parks and roads to neighborhoods to countries as the map zooms out from Portland:

The VSCO map has global coverage, perfect for documenting adventures all over the world:

Map design is key for brand considerations and it’s great to see VSCO roll out a fully integrated experience. Check out the design live on their site.